What is the meaning of 'Counterpoise' in Hindi & English?

Counterpoise (noun) means 'A factor, force, or influence that balances or neutralizes another.'. Hindi Meaning: संतुलन बनाने वाली चीज़ या बल. Synonyms: Counterweight, Balance, Equilibrium, Offset.

What is the meaning of 'Asymmetry' in Hindi & English?

Asymmetry (noun) means 'Lack of equality, equivalence, or balance between parts or aspects of something.'. Hindi Meaning: असंतुलन या विषमता. Synonyms: Imbalance, Disparity, Inequality, Unsteadiness.

What is the meaning of 'Surrogate' in Hindi & English?

Surrogate (adjective) means 'Denoting or acting as a substitute or proxy for something else.'. Hindi Meaning: स्थानापन्न, प्रतिनिधि या छद्म. Synonyms: Substitute, Proxy, Replacement, Stand-in.

What is the meaning of 'Inequity' in Hindi & English?

Inequity (noun) means 'Lack of fairness, justice, or equal treatment.'. Hindi Meaning: विषमता, असमानता या अन्याय. Synonyms: Injustice, Unfairness, Disparity, Bias.

What is the meaning of 'Commendable' in Hindi & English?

Commendable (adjective) means 'Deserving praise, admiration, or approval.'. Hindi Meaning: सराहनीय या प्रशंसायोग्य. Synonyms: Praiseworthy, Laudable, Admirable, Meritorious.

What is the meaning of 'Scrutiny' in Hindi & English?

Scrutiny (noun) means 'Critical, close, and thorough observation or examination.'. Hindi Meaning: गहन जाँच या सूक्ष्म परीक्षण. Synonyms: Inspection, Examination, Audit, Investigation.

What is the meaning of 'Undermine' in Hindi & English?

Undermine (verb) means 'To lessen the effectiveness, power, or ability of, especially gradually.'. Hindi Meaning: कमजोर करना या नुकसान पहुँचाना. Synonyms: Weaken, Subvert, Sabotage, Erode.

What is the meaning of 'Invoke' in Hindi & English?

Invoke (verb) means 'To cite, refer to, or call upon a legal provision, rule, or authority for support or defence.'. Hindi Meaning: सहारा लेना, हवाला देना या आह्वान करना. Synonyms: Cite, Appeal to, Resort to, Adduce.

What is the meaning of 'Unsubstantiated' in Hindi & English?

Unsubstantiated (adjective) means 'Not supported or proven by evidence or facts.'. Hindi Meaning: बिना प्रमाण का, अप्रमाणित या निराधार. Synonyms: Unverified, Unsupported, Groundless, Uncorroborated.

What is the meaning of 'Fragmented' in Hindi & English?

Fragmented (adjective) means 'Broken into separate, disconnected, or isolated parts.'. Hindi Meaning: खंडित या टुकड़ों में बँटा हुआ. Synonyms: Disjointed, Fractured, Divided, Scattered.

The Hindu Editorial Vocabulary: Due diligence: On surrogate advertising (2026-08-23) | Hindi Meaning & Synonyms

📅 August 23, 2026 ✍️ author 🏷️ August Idioms The Hindu Vocabulary

📰 The Hindu • 2026-08-23

The Hindu Editorial Vocabulary: Due diligence: On surrogate advertising (2026-08-23) | Hindi Meaning & Synonyms

📌 Competitive Exam Prep (UPSC, Banking, SSC, CLAT): The Hindu Newspaper Editorial with Vocabulary Today — Comprehensive collection of daily editorial tricky words with English definitions, Hindi meanings, synonyms, antonyms, mnemonic tricks, and 50 words from newspaper with meaning.

📍 Silo Hub: Home › The Hindu Analysis Hub

📚 Vocabulary Archive →

⚡ Quick Navigation / Index (Jump to Section)

📚 Vocabulary Words (13) 🔥 Idioms & Phrases (5) 🧠 Practice Quiz (7 MCQs) 📥 Save PDF

📥 Download Daily Editorial Vocab Study PDF

Save or print today's editorial vocabulary, Hindi meanings, mnemonic memory tricks, and quiz questions in high-quality PDF format for UPSC, SSC & Banking exams.

Counterpoise

(noun)

🗣️ KAUN-ter-poyz (काउंटर-पॉइज़)

English Definition

A factor, force, or influence that balances or neutralizes another.

हिंदी अर्थ

संतुलन बनाने वाली चीज़ या बल

📝 Editorial Context: "This is an encouraging counterpoise to the consumer goods advertising landscape of today."

✓ Synonyms: Counterweight, Balance, Equilibrium, Offset

✗ Antonyms: Imbalance, Disproportion

💡 Mnemonic Memory Trick:

Counter (opposite) + poise (balance) = to balance out the opposite side.

🌱 Root Word Breakdown: From Old French 'contrepois' (counterbalance).

Asymmetry

(noun)

🗣️ ey-SIM-i-tree (ए-सिमेट्री)

English Definition

Lack of equality, equivalence, or balance between parts or aspects of something.

हिंदी अर्थ

असंतुलन या विषमता

📝 Editorial Context: "This landscape has long suffered the consequences of a gross asymmetry."

✓ Synonyms: Imbalance, Disparity, Inequality, Unsteadiness

✗ Antonyms: Symmetry, Balance, Equality

💡 Mnemonic Memory Trick:

A (not) + Symmetry (equal) = Not equal / imbalanced.

🌱 Root Word Breakdown: From Greek 'asymmetria' (lack of proportion).

Surrogate

(adjective)

🗣️ SUR-uh-git (सरोगेट)

English Definition

Denoting or acting as a substitute or proxy for something else.

हिंदी अर्थ

स्थानापन्न, प्रतिनिधि या छद्म

📝 Editorial Context: "...endorsing it amounts to a surrogate endorsement of tobacco products."

✓ Synonyms: Substitute, Proxy, Replacement, Stand-in

✗ Antonyms: Original, Authentic, Direct

💡 Mnemonic Memory Trick:

Sir's Gatekeeper acts as a surrogate host when Sir is absent.

🌱 Root Word Breakdown: From Latin 'surrogatus' (substituted).

Inequity

(noun)

🗣️ in-EK-wi-tee (इन-इक्विटी)

English Definition

Lack of fairness, justice, or equal treatment.

हिंदी अर्थ

विषमता, असमानता या अन्याय

📝 Editorial Context: "...sustained as much by uncritical endorsement as by inequities in the public health-care system."

✓ Synonyms: Injustice, Unfairness, Disparity, Bias

✗ Antonyms: Equity, Fairness, Justice

💡 Mnemonic Memory Trick:

In (Not) + Equity (Equal/Fair) = Unfair treatment.

🌱 Root Word Breakdown: From Latin 'inaequitas' (unfavourableness, unfairness).

Commendable

(adjective)

🗣️ kuh-MEN-duh-bul (कमेंडेबल)

English Definition

Deserving praise, admiration, or approval.

हिंदी अर्थ

सराहनीय या प्रशंसायोग्य

📝 Editorial Context: "While Mr. Mundhe’s efforts are commendable, the FDA should follow through with inquiries..."

✓ Synonyms: Praiseworthy, Laudable, Admirable, Meritorious

✗ Antonyms: Blameworthy, Reprehensible, Censurable

💡 Mnemonic Memory Trick:

Comments that applaud someone make them 'commendable'.

🌱 Root Word Breakdown: From Latin 'commendare' (to entrust, praise).

Scrutiny

(noun)

🗣️ SKROO-ti-nee (स्क्रूटिनी)

English Definition

Critical, close, and thorough observation or examination.

हिंदी अर्थ

गहन जाँच या सूक्ष्म परीक्षण

📝 Editorial Context: "...the FDA should follow through with inquiries under COTPA and the Food Safety and Standards Act 2006 that withstand scrutiny."

✓ Synonyms: Inspection, Examination, Audit, Investigation

✗ Antonyms: Neglect, Inattention, Oversight

💡 Mnemonic Memory Trick:

Screws are tight; Scrutiny means inspecting every tight detail closely.

🌱 Root Word Breakdown: From Latin 'scrutari' (to search, investigate).

Undermine

(verb)

🗣️ un-der-MAYN (अंडरमाइन)

English Definition

To lessen the effectiveness, power, or ability of, especially gradually.

हिंदी अर्थ

कमजोर करना या नुकसान पहुँचाना

📝 Editorial Context: "The endorser liability created by the Consumer Protection Act 2019... has also undermined celebrities’ ability to invoke ignorance..."

✓ Synonyms: Weaken, Subvert, Sabotage, Erode

✗ Antonyms: Strengthen, Reinforce, Bolster

💡 Mnemonic Memory Trick:

Under + Mine (dig underneath) = Digging under a foundation makes it weak.

🌱 Root Word Breakdown: From English 'under' + 'mine' (dig).

Invoke

(verb)

🗣️ in-VOHK (इनवोक)

English Definition

To cite, refer to, or call upon a legal provision, rule, or authority for support or defence.

हिंदी अर्थ

सहारा लेना, हवाला देना या आह्वान करना

📝 Editorial Context: "...has also undermined celebrities’ ability to invoke ignorance of a manufacturer’s intentions as a defence."

✓ Synonyms: Cite, Appeal to, Resort to, Adduce

✗ Antonyms: Waive, Dismiss, Ignore

💡 Mnemonic Memory Trick:

In + Vocal = To speak or call upon a legal right aloud.

🌱 Root Word Breakdown: From Latin 'invocare' (to call upon).

Unsubstantiated

(adjective)

🗣️ un-sub-STAN-shee-ay-tid (अन-सबस्टैंशिएटेड)

English Definition

Not supported or proven by evidence or facts.

हिंदी अर्थ

बिना प्रमाण का, अप्रमाणित या निराधार

📝 Editorial Context: "The problem exemplified by tobacco also extends to products making unsubstantiated claims (e.g., “boosts immunity”)."

✓ Synonyms: Unverified, Unsupported, Groundless, Uncorroborated

✗ Antonyms: Substantiated, Proven, Verified

💡 Mnemonic Memory Trick:

Un (Not) + Substance (solid facts) = Lacking solid evidence.

🌱 Root Word Breakdown: From Latin 'substantia' (essence, substance).

Fragmented

(adjective)

🗣️ FRAG-mun-tid (फ्रैगमेंटेड)

English Definition

Broken into separate, disconnected, or isolated parts.

हिंदी अर्थ

खंडित या टुकड़ों में बँटा हुआ

📝 Editorial Context: "Unfortunately, India’s regulatory regime is fragmented across a slew of Acts and Rules..."

✓ Synonyms: Disjointed, Fractured, Divided, Scattered

✗ Antonyms: Unified, Integrated, Cohesive

💡 Mnemonic Memory Trick:

Fragments are small broken pieces; fragmented means split into many pieces.

🌱 Root Word Breakdown: From Latin 'fragmentum' (a remnant, piece).

Slew

(noun)

🗣️ SLOO (स्लू)

English Definition

A large number or quantity of something.

हिंदी अर्थ

बड़ी संख्या या भरमार

📝 Editorial Context: "...India’s regulatory regime is fragmented across a slew of Acts and Rules..."

✓ Synonyms: Multitude, Abundance, Host, Profusion

✗ Antonyms: Paucity, Scarcity, Handful

💡 Mnemonic Memory Trick:

Rhymes with 'too many new' things = A slew.

🌱 Root Word Breakdown: From Irish 'sluagh' (army, crowd).

Overreach

(noun)

🗣️ OH-ver-reech (ओवररीच)

English Definition

An act of exceeding proper, lawful, or reasonable limits of authority.

हिंदी अर्थ

अधिकार क्षेत्र से बाहर जाना या अतिचार

📝 Editorial Context: "...it could become yet another example of regulatory overreach that strengthened the practices it sought to end."

✓ Synonyms: Excess, Overstepping, Infringement, Imposition

✗ Antonyms: Restraint, Moderation, Compliance

💡 Mnemonic Memory Trick:

Over (beyond) + Reach (limit) = Reaching beyond permissible limits.

🌱 Root Word Breakdown: From English 'over-' + 'reach'.

Disrupt

(verb)

🗣️ dis-RUPT (डिसरप्ट)

English Definition

To drastically alter or destroy the structure or continuation of an established process or system.

हिंदी अर्थ

बाधित करना, अस्त-व्यस्त करना या तोड़ना

📝 Editorial Context: "Maharashtra FDA Commissioner's attempts to disrupt the marketing chain... is an encouraging counterpoise."

✓ Synonyms: Interrupt, Disturb, Derail, Unsettle

✗ Antonyms: Sustain, Organize, Facilitate

💡 Mnemonic Memory Trick:

Rupture means break; disrupt means to break the flow.

🌱 Root Word Breakdown: From Latin 'disrumpere' (to break apart).

🔥

Editorial Idioms & Phrases

1. Due diligence

Meaning (English): Reasonable steps taken by a person or organization to satisfy a legal requirement or verify facts.

Meaning (Hindi): उचित सावधानी या आवश्यक निष्ठापूर्वक जाँच

💬 Example: "Brand ambassadors must exercise due diligence before agreeing to promote health-related products."

2. Prop up

Meaning (English): To support, sustain, or give strength to something that would otherwise fall or fail.

Meaning (Hindi): सहारा देना या समर्थन देकर टिके रखना

💬 Example: "Celebrity endorsements often prop up brand recall even when the product lacks intrinsic value."

3. Follow through

Meaning (English): To continue an action to its completion or take logical next steps.

Meaning (Hindi): किसी कार्य को अंजाम तक पहुँचाना या पूरा करना

💬 Example: "It is not enough to issue notices; the regulatory body must follow through with strict court action."

4. Regulatory overreach

Meaning (English): When a governing agency takes actions that exceed its legal authority or jurisdiction.

Meaning (Hindi): नियामक द्वारा अपने अधिकार क्षेत्र से बाहर जाकर काम करना

💬 Example: "If the government imposes arbitrary bans without statutory backing, it risks being accused of regulatory overreach."

5. Unfair trade practices

Meaning (English): Deceptive, fraudulent, or unethical commercial practices that harm consumers.

Meaning (Hindi): अनुचित व्यापारिक व्यवहार

💬 Example: "Misleading claims about curing diseases in health supplements are penalized under unfair trade practices laws."

🧠 Daily Vocabulary Practice Quiz (Exam Questions & Answer Key)

Q1. Select the word that is MOST OPPOSITE in meaning to the word 'Counterpoise'.

A) Offset

B) Balance

C) Destabilize

D) Neutralize

Q2. Select the most appropriate combination of words to fill in the blanks: 'The regulatory board rejected the company's __________ claims after a rigorous __________ revealed a complete lack of supporting empirical data.'

A) commendable ... asymmetry

B) unsubstantiated ... scrutiny

C) fragmented ... overreach

D) surrogate ... counterpoise

Q3. What does the idiom 'Due diligence' best denote in legal and corporate contexts?

A) Undue delay caused by excessive bureaucratic red tape

B) Reasonable steps taken by an entity to verify facts and satisfy legal requirements

C) Arbitrary expansion of executive authority beyond constitutional limits

D) Financial aid provided to sustain a failing financial institution

Q4. Which of the following sentences uses the phrasal verb 'Prop up' correctly?

A) The central bank intervened in the currency market to prop up the weakening exchange rate.

B) The court decided to prop up the defendant for failing to respond to legal notices.

C) Authorities worked tirelessly to prop up the illegal surrogate advertisements.

D) He managed to prop up first rank in the competitive examination through hard work.

Q5. Choose the word that is CLOSEST in meaning to 'Surrogate' as used in the context of 'surrogate advertising'.

A) Authentic

B) Substitute

C) Dominant

D) Mandatory

Q6. What is the meaning of the phrase 'Regulatory overreach'?

A) Strict enforcement of consumer protection laws within statutory boundaries

B) Failure of a regulatory body to act against fraudulent market practices

C) Actions taken by a governing agency that exceed its statutory or legal authority

D) Amicable resolution of commercial disputes between market rivals

Q7. Identify the word that can best replace the underlined word without changing the meaning of the sentence: 'Misleading promotional tactics can gradually **undermine** consumer trust in established brand equity.'

A) Fortify

B) Validate

C) Weaken

D) Invoke

🎯 Answer Key & Explanations:

Q1: Option C ('Counterpoise' means to balance, offset, or neutralize an influence (संतुलन बनाना). Its antonym is 'Destabilize' (अस्थिर करना). Options A, B, and D are synonyms.)

Q2: Option B ('Unsubstantiated' means unsupported by evidence (बिना प्रमाण का/अप्रमाणित) and 'scrutiny' means critical examination (गहन जाँच). This pair logically fits the context of a regulatory review.)

Q3: Option B ('Due diligence' refers to taking necessary and reasonable precautionary steps or investigations to satisfy legal requirements or verify facts (यथोचित सावधानी या नियमानुसार जाँच-पड़ताल).)

Q4: Option A ('Prop up' means to support, sustain, or bolster something that is declining or at risk of failing (सहारा देना या संभालना). Sentence A uses it correctly in a financial context.)

Q5: Option B ('Surrogate' means acting as a substitute, proxy, or indirect representative (स्थानापन्न या छद्म). In surrogate advertising, a substitute product (like soda or water) is used to promote banned goods (like alcohol).)

Q6: Option C ('Regulatory overreach' occurs when a governing authority or legal body acts beyond its lawful mandate or proper limits (अधिकार क्षेत्र से बाहर जाकर हस्तक्षेप करना).)

Q7: Option C ('Undermine' means to erode, lessen, or weaken the strength or effectiveness of something gradually (कमजोर करना). Therefore, 'Weaken' is the correct substitute.)

🧠

Vocabulary Practice Quiz

आज के एडिटोरियल से खुद को टेस्ट करें!

0 / 7

QUESTION 1 OF 7

Select the word that is MOST OPPOSITE in meaning to the word 'Counterpoise'.

A Offset

B Balance

C Destabilize

D Neutralize

📖 Continue Your UPSC & Competitive Exam Prep

📰 The Hindu Editorial Analysis Hub 📚 Daily Editorial Vocab Archive 📊 LiveMint Editorial Guide 🎯 UPSC Mains Answer Writing Tips